10 Book Marketing Strategies Every New Author Should Know

So, you’ve written your book. Congratulations! But now comes the part that many authors find even more daunting: marketing it. Understanding effective book marketing tips can make all the difference.

At Impact Book Publishers, we know how overwhelming the publishing journey can feel. That’s why we walk hand-in-hand with authors not only through publishing, but also when it’s time to promote your book with confidence and purpose. Here are 10 tried-and-true book marketing strategies every new author should know.

Your Marketing Playbook

1. 01

   Build Your Author Brand Early

   Start building your author identity even before your book launches. Readers connect with people, not just titles. Share your journey, writing process, and inspiration online.

   Our team at Impact Book Publishers helps authors define and design their brand voice across platforms.

2. 02

   Create a Launch Plan — Not Just a Launch Day

   A successful launch is a marathon, not a sprint. Start at least 6–8 weeks before your release date with teasers, cover reveals, and pre-order promos.

   Our publishing strategists create customized book launch strategies to help you make an impact from day one.

3. 03

   Use Social Media Intentionally

   Focus on the platforms your target readers actually use. Whether it’s Instagram reels, TikTok book blurbs, or Facebook reader groups, consistency and value matter more than follower count.

   Our marketing team can guide you on platform-specific tactics that are authentic and effective.

4. 04

   Build an Author Website to Keep Readers Engaged

   A professional website is your digital home. It is a place where readers can learn more about you, explore your books, and stay updated on your latest projects. It’s one of the best ways to keep your audience involved and excited about what’s coming next.

   At Impact Book Publishers, we help you establish a strong online presence by guiding you through creating an author website that showcases your work and keeps your readers connected.

5. 05

   Collaborate with Influencers & Book Bloggers

   Get your book into the hands of people who already have your audience’s trust. Reviews, giveaways, or Q&A sessions with book influencers can boost visibility.

   Not sure where to find the right reviewers? Impact Book Publishers has a vetted network of genre-specific influencers we can connect you with.

6. 06

   Run Ads Strategically

   Advertising platforms like Amazon and Facebook can be a goldmine when used properly. The key is targeted keywords, a well-crafted blurb, and compelling visuals.

   Our marketing experts handle everything from ad setup to optimization, so you don’t waste your budget.

7. 07

   Share Your Author Journey Publicly

   Readers love connecting with the person behind the pages. Share behind-the-scenes moments, lessons learned, and even the challenges you faced while writing. These personal stories build trust and deepen engagement.

   At Impact Book Publishers, we help authors turn their journey into meaningful content, from blog posts to email campaigns, that resonates with readers and builds long-term loyalty.

8. 08

   Tap Into Local Media and Bookstores

   Don’t underestimate the power of local exposure. Hometown newspapers, radio shows, and indie bookstores are often more supportive than you'd think, and can become powerful champions of your book.

   At Impact Book Publishers, we don’t just help you craft a pitch, we actively support distribution to local media outlets and bookstores, helping you get your book on shelves and in the spotlight.

9. 09

   Gather Reviews Early and Often

   Social proof sells books. From advanced review copies (ARCs) to automated follow-ups for reviews, build momentum with every reader.

   We manage your ARC distribution and follow-up strategy so you stay focused on writing.

10. 10

    Track What’s Working and Adjust

    Marketing isn’t one-size-fits-all. What works for one author may flop for another. Analytics can help you refine your approach over time.

    We don’t just guess, we use real data to refine your strategy and keep your marketing moving in the right direction.